Natural Products Magazine: "Crunch time for crisps as shoppers look for healthier alternatives - June 15, 2005
Are Britons finally curbing their crisp cravings? This is the question posed by a new survey from Mintel which finds that crisp and savoury snack sales have plummeted by 12% since 2002. In tonnage terms that's a fall from 360,000 tonnes to 280,000 tonnes.
Mintel says last year appeared to be a turning point. Crisp and snack sales had been in slow decline for a number of years but fell away sharply in 2005 as media concern over issues such as obesity and high-fat, high-salt foods reached a peak. "
Mintel analyst David Bird predicts that a wave of vitamin and omega-3 enriched snacks will arrive in the coming year as the industry tries to get its products to appeal to health conscious parents.
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