Whilst even Nestle are spending millions of pounds to woo the grown up Cranks fed baby boomers with a range of wholemeal breakfast cereals - dear dear old,40 year old, vegetarian Cranks are giving us WHITE BREAD!!
Cranks, Organic Breads: Phil Lynas tells us "Our customers tell us that organic is good as long as the food is simple & wholesome. Thats why all our breads are organic and free of preservatives, which does mean that they have a slightly shorter shelf life than other breads, but they're so good they're usually eaten by then.
Along with our famous Organic Wholemeal and Honey & Sunflower Breads, we've just launched our new Organic White and Malthouse Breads. We hope you like them."
Meanwhile healthy vegetarianism and now veganism has seemingly moved on and left poor old cranks standing, and a little bemused.
BBC - White Bread could spoil your diet.
CBS - White Bread Linked to diabetes
Other Cranks Stories - Bye Bye Homity Pie * Cranks for the memory * The end of an era * A glut of vegetarianism * Cranks refused to Grow Up * Cranks- A little thing that makes revolutions * Nandos bring 40 years to a close
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