Health messages 'has had little effect'

5 A Day Day in Croydon Campaign: Decade of spending on health messages 'has had little effect' - Health News, Health & Families

Leading UK Nutritionist Yvonne Bishop-Weston from Foods for Life says "It's a little early to be saying that the Change4Life campaign has failed but there's no doubt government needs to dramatically rethink the issue of holistic preventative health measures to save the NHS from collapsing into a black hole"

* Only 35 per cent of adults eat five portions of fruit and vegetables a day

* the figure for teenagers is 15 per cent

* children’s milk consumption has fallen

* fibre remains below the Government target

* people are eating half the recommended amount of oily fish

* average biodymass has increased, making 60 per cent of adults are overweight or obese 

Richard Watts of Sustain, the alliance for better food and farming said: “After 10 years of largely small, weak or voluntary initiatives, like Change4Life, we have seen little improvement in the nation's diet.

“Where the government has introduced tough rules, such as improving school food, genuine progress has been made but unless we really challenge our 'obeseogenic' culture by doing things like introducing proper protections from junk food marketing, these worrying trends will continue.”