UK ASA uphold Vegan Complaint against Nestle & Milk Claim

ASA uphold complaint against Nestle - Milk is not essential : "The ASA considered that the use of the word 'essential' implied dairy products were the only source of calcium. Because that was not correct, they concluded that the advertorial was likely to mislead and advised Nestle to amend the claim and to seek assistance from the CAP Copy Advice team before using a similar campaign in future. "

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